OUTSOURCING ANIMATION TO THE PHILIPPINES
TALENT & CAPABILITIES
With many of the leading universities boasting Animation departments and in house studios, pushing the boundaries, and fostering an inﬂux of new talent. Traditionally being a hub for 2D Animation, Filipino animators are becoming leaders in some of the latest technologies, with artists and studios always looking for new ways to push the boundaries and serve the market. Much of the foundation though is important, with a strong focus still being on hand drawn animation and understanding the fundamentals.
Local studios are pushing the boundaries of Animation, creating more content going online, and into some of the most popular video games, with examples like Madden, Medal of Honor, and The Last of Us all involving work done by local studios. The lion’s share of work however has been, and remains to be, in 2D animated content with many of the shows you see on TV or online being produced on Philippine shores.
AFFINITY WITH WESTERN CULTURE
Compounding that, until the middle of the 20th century we were an American colony. This means that like many Americans, we were raised with Cartoon Network, Hollywood, and reruns of The Simpsons and Family guy.English is the primary language spoken in the studio, and we understandpunchlines, metaphors, and sarcasm. This is one of those advantages that doesn’t seem like a big deal, until you’ve experienced the contrary.
My favorite example being one of our partners whose experience outsourcing previously with another studio involved him saying that a scene’s humor was falling ﬂat, and needed more “Pizzazz!” On the next turnaround he was surprised to see all his characters munching on a popular italian dish. They promptly pulled the plug and found us instead.
Want to add animators to do in-between frames? No problem. Need some quick seats to ﬁll in overﬂow work? Easy. Worried about keeping deadlines and want to work around the clock? The time difference works out in your favor, so that quick work you send us at the end of the day, can be completed by the time you get back to work in the morning.