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How many videos have you seen while scrolling on your socials this morning? A lot would be an understatement.
Most of them aren’t even big brands but have thousands of followers for their content. Well, ladies and gents, welcome to the digital collaborative age (Crowd Company, 2016)! That’s why companies today are looking for new ways to effectively get their message across in a world saturated with videos. Animation surely would make you stand out! But why, exactly? If you’re already thinking about having one, tell us about your project.
For now, here are 5 reasons why you should include animated explainer videos in your video marketing strategy.
Internet users have a short attention span. And on the average, it takes 2 seconds before users click on an ad or a native article. There are only seconds to make your best pitch. With an animated explainer video, you can evoke emotions and convey complete understanding in the shortest time possible. Every good salesman has his own elevator pitch, right? Check out our works for examples.
According to Rohan Kale, a video marketing expert and founder of rkale.com, “Video is the best way to attract and engage your audience and can provide as much as an 80% boost in conversion rates.”In fact, according to Zipstrr from their Medium article, videos garner shocking 1200% more shares in socials than both images and text! This accumulation of interactions adds up to credibility, highlights expertise, and build rapport with the audience.
Whatever conversions your business is expecting from current campaigns, animated explainer videos can help tremendously. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate. Also, a user’s positive experience with a video increases their purchase probabilities by 97%.
Animated video brings concepts to life that text or live videos can’t. Abstract concepts become humanized creatures. Or, unicorns can speak the language of trolls. Imagination has no limits, right? An animation is best, not only for ads but also for training videos, e-learning videos, public information, product and service explainers.
Just imagine hiring talents or influencers, booking shoot venues, editing costs and all other logistics more than once a month! Instead, you may just need a fraction of this effort to create an animated explainer video with ideal characters in the ideal setting. This is the major advantage of using an animation. It’s getting the most out of your budget.
Whatever business season you are in, you could find a need for an animated video or two—whether it may be for explaining your product or service, internal corporate training videos, dissemination of public information, or brand campaign. With Animation Outsourced®, we have a full suite of animation services that can help amplify your message, personify your brand, and captivate your audience. For specific inquiries, tell us about your project, and we’ll help you conceptualized and produce your animated videos. Within 24 hours, you’ll get a non-committal personalized quote!
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